I know I'm a total nerd for even noticing this, but as I've been working over the last several days I've noticed that Barack Obama is geo-targeting ads based on a users IP address and serving up an ad encouraging internet users to vote early in their state and then offering to help them find the location where they can vote.
I'm getting a Colorado ad because I'm on Qwest and they think I'm in Colorado...but you get the idea.
I'd never vote for Obama for a number of reasons, but I do admire his solid marketing strategy. Not a tough thing to do, but shows a good understanding by his team of the tools he can use.
I tried to contact the Romney team during the primaries to volunteer to do some similar stuff but could never get in touch with the right people. He could have used a better internet presence to capture a few extra votes.
1 comments:
Yeah, I actually saw a typo on Romney's myspace page. His campaign really took a dump in that department. I think that you are totally right about the Obama observation also. Not only is it clever, it seems to make McCain look even older and more out of touch with modern society (as if McCain wasn't doing a good enough job of that himself).
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